The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More
Mark Donnigan: It's going excellent, Ben. I am so pleased to be here on your show.Ben: Absolutely. We more than happy to have you on the program. Specifically provided the importance as well as the necessity of the topic we're mosting likely to be tackling throughout this discussion as well, which is one that I think is truly under-discussed. One t… Read More